Planning and precision are key to any successful business venture.
Like every entrepreneurial venture, it is an idea that kickstarts the process of building a successful business empire. However, just having an idea and working on it without marketing it correctly is completely moot.
And in a digital age, it is through digital marketing that you can ensure to take your business to the next level. It is vital to keep in mind that the digital space is fast-paced. And, it evolves rather quickly with the change in trends and the introduction of new tools and techniques.
You might surf the Internet to tell you ways to boost your digital marketing game, but it is more likely than not that not all of the ways that your browser comes up with my work.
Out of all the jumble of searches, a few tactics that could come in handy to help you strategise how to market your business on a digital platform.
Consumers want to be heard and literally at that! It had been estimated that 50% of all searches would be voice searches by 2020. Voice searches have different characteristics compared to typed queries. In contrast to typed searches, voice searches do not use keywords. They instead use normally spoken language and questions.
For example, a person would simply turn on their voice search and say something like “What’s the temperature today?”
Instead of keyword-focused results, aim for understanding the user’s intent. Answer question-based queries while providing relevant answers with conversational yet concise content.
You need to generate content that directly answers the consumers’ questions.
For example, the “People Also Ask” box on search engine results pages gives you a glimpse of other inquiries related to the original query. Similarly, you can also provide answers as such to aid the reader.
Video is the new king of content. It is predicted that live-streaming media will only get bigger this year. It has been estimated that more than half of the users want video content from businesses they support. Getting onboard an influencer may help boost the ratings of your video content as well. Moreover video content is far more engaging than written content.
Therefore, if you aren’t branching out on social media outlets creating visual content, you’re losing sales opportunities.
Keep in mind, however, that doesn’t just create any content to simply post something on your feed. Know your audience and what they need and create engaging yet relevant content.
SNS such as Instagram, Facebook and YouTube also have additional perks such as live stream feature. So you can connect to your audiences in real-time. This will only make you and your business more relatable to your audiences.
Besides, you can further use the method of creating videos to generate ads for your business that could appear on sites such as YouTube.
Podcasts are also a great way to ensure engagement on your content. They can help establish you and your content as being more relatable to the user.
Once you study more about social media platforms, you will realise that it isn’t just about the number of likes or shares you receive. Social media can be a space for business if you transform it into one. These digital platforms have expanded their functions to allow users to do so much more.
Users can play games and even view content in real-time among many other features. Sites like Facebook and Instagram are other examples of how to set up tools to set up a thriving business online. These sites allow users to shop within the site itself.
Features such as Instagram checkout further enable the consumers to experience a faster and uncomplicated checkout process.
Similarly, you too could take steps to provide your consumer base with services that would provide seamless interaction for the user.
Integrating such functions will also help you get a more accurate insight into what your customers’ concerns and needs are.
You can also apply Artificial Intelligence for Digital Marketing to further help you in your cause. The AI software can analyse large amounts of customer data such as purchase history and geographic information. This then delivers personalised and relevant content to each user. This automated personalisation can be used to improve your email campaigns as well.